5 Basic Steps to Facebook Messenger Marketing

The way people communicate is changing in a big way. Social Media often is viewed as being strictly broadcast to the world or being impersonal. People are sending advertisements to all their friends to look at their product or service or ‘join their team.’ That rarely works and more often, can turn your friends and connections away from ever looking into the opportunity you found. People want to feel valued and that value comes from relationship building. More importantly your job is to find a solution that matches your prospects needs with what you offer. Use these 5 steps to help launch the initial conversation that sets the tone for a trusting relationship.

Step #1: Profiling

Visit your friends’ Facebook pages and see what they’ve been up to. Read some of their feeds and get to know them a little better; their likes, family, interests, job, vacations, etc. Find out what you can relate to them. See if they may have a need for your product, service, or opportunity. Then move to Step #2.

Step #2: Personally interact

Leave a voice message on Messenger. Your message will be different every time depending on the individual. So, be personable with each message or they will see right through you. Remember nobody wants to be sold to. So here is one example:

“Hey [name], I came across your page and couldn’t help but see how [compliment something they do], and I would love to connect with you more; It’s been a long time! I see you’re in [their career]. It’s crazy! We’ve been friends on here for [# months/years] and we barely talk. So I thought I’d reach out just to see what you’ve been up to. Hit me back when you get a chance; looking forward to catching up with you.”

ONLY move to Step #3 when they respond by Messenger, if they do not respond but they have read/listened to the message, then skip to Step #4.

Step #3: Respond to what they say

It can be by messaging or continue voice messaging. Remember we are still “Personally Interacting.” Now, you may have to ask questions that lead up to them asking you certain things, but for the most part when you are catching up, common questions are asked like, “So what are you doing now for work?” When you find that open opportunity in your conversation that makes sense, then, and only then, you can lead them to ‘Step #4 – The Question’. Again, that’s only when the opportunity arises. Don’t catch people off guard. That is a sure way to turn them off.

Step #4: The ‘CALL TO ACTION’ Question

This can be done by messaging or voice messaging.
“Hey Listen, I’m working on a pretty exciting project, I thought of you because I see you’re in [their career or relatable hobby] and I’m looking to expand in that area. You seem to be pretty well connected. Are you ever open to other streams of income outside of what you’re currently doing, if it doesn’t interfere? You came to my mind only because we have folks here with your same qualifications killing it and making more money than the career that they’re currently in. If you’re open, let me know, okay.”

We are just here to drop the message! If they are not interested… NO PROBLEM. Nobody cares what you have or what you know, they only want to know that you care. Don’t burn bridges or lines of communications because if timing isn’t good we want to keep following up with them until their circumstances change and that our solution makes sense to their problem. Put them on a 3-month follow up. If they say they ARE open… move to Step #5.

Step #5: Book the appointment

“I wish I could tell you everything here on Messenger but it’s more of a visual thing. How soon can we chat over the phone? It’ll take less than 5-10 minutes, but this way I can direct you to the right information. If you want to shoot me at least 2 or 3 different dates and times with your availability this week we can go from there.”

If they say, “Well I am available now, what is it?” Tell them: “Well Listen, let’s move this conversation off of social media here because 90% of what I am going to share with you is visual so if you have 5-10 minutes for me right now, let’s hop on the phone. Just give me a good number where I can reach you and I’ll get some information in front of you and if you like what you see we can go from there. Fair enough?”

If you’re just sending random people information without setting up an appointment and you try to follow up with them on what you sent, you aren’t going to get the results you’re looking for when prospecting on Facebook. You almost have to go about it in a way where you’re asking them permission so that they are completely aware of your intention. Otherwise you are no different than passing out a flyer, which is cold marketing. Be the authority in attracting people to you through relationship building. Have fun and keep your intention to be an impact in people’s lives.

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